I'm Joshua Craft. I'm a writer, speaker, and thinker.
What I do is study how people have tried to live well - in the ancient and modern world - and try to figure out what actually works.
For almost 20 years, I've observed, worked and coached in all kinds of spaces. I've sat with 9 figure CEOs trying to build billion dollar businesses. Entrepreneurs who are starting their journey for the first time. And parents who are simply trying to raise great kids. I've realized something: whether its the fortune 500 or a family, the modern or ancient world, human beings are all trying to do the same thing: Live a good life.
My mission is simple: to master the art of living. Paul wrote that we are God's masterpiece, created for good works (Ephesians 2:10). I think that's the goal of living — becoming who you were made to be, and doing the work only you were made to do.
I read theology, philosophy, and history side by side, because I think they're often asking the same questions from different angles. Christianity, Socrates, Buddha, Lao Tzu and everyone else. I want to know what they got right, what they missed, and how universal truth can help us live a good life.
I write long-form on my substack as well as weekly letters that help people do this. The books I write are about asking big questions, seeking universal truth and finding practical answers we can apply to our lives. Right now I'm preparing a proposal for my first potential mass market book.
I also facilitate masterminds, and work to build environments where people can realize their potential.
I live in Texas with my wife Courtnei and five kids. Only three are in this picture, you can imagine what it's like now.
I host The Dialog, a podcast where my friend Nick Surface and I look at modern life through the lens of ancient philosophy, history, and theology. The idea goes back to the ancient belief that when two people reason together honestly, a third - better - perspective shows up that neither had on their own.
Listen on Apple Podcasts, Spotify, or YouTube.
People often ask if I coach 1:1. Here's how I think about it:
Most of what I walk through with people 1:1 comes down to identity, purpose, and meaning — and the principles that have proven true for thousands of years, across very different times and places. The goal is the same one behind everything else in my life: mastering the art of living, in your actual life.
There's a double meaning in "1:1" I like. It's not just how we meet — it's also what's true about you. The Greeks had a word, atopos, for someone who couldn't be filed into any category — not a type, not average, genuinely one of one. I think that's true of everyone, but most people spend their lives trying to fit a mold that was never built for them. Coaching, for me, isn't about giving advice. It's about helping someone identify their problems and see themselves as the solution — as the singular person they are, not the average one they've been told to be.
In practice, almost everything comes back to three questions:
Most people can answer the first question. Almost nobody has thought hard about the second or third
If you'd like to talk, email me and tell me the biggest challenge you're facing right now — that's usually enough for me to know whether I can help.